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How to read a dating-site price

A useful price tells you what it unlocks, how long it lasts, and what you can still do if you skip it.

  • Free to join and send messages
  • Messages screened automatically
  • Running since 2010

Ask what the money unlocks: reading replies, a badge, a boost, or a day on the site. Ask how long it lasts, and what happens if you buy nothing. On We Love Dates you can still join, browse and send messages with no plan. The price is for reading replies and writing back, or for an optional extra.

Our figures are on the membership page, in pounds and US dollars. You will find a short trial, a week, a month, three months, and a 24 Hour Pass, plus optional extras such as an identity check. You can stop renewal at any time in Account Settings. The 24 Hour Pass is a one-off, with no renewal line.

We do not copy a price from another company's homepage. Currency, trial length and renewal are easy to blur, so read the line that says when money leaves the account. If you want the actions more than the table, join free and send a message first.

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