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An innovative campaign enabling those who feel vulnerable in pubs and clubs to discreetly approach staff and request assistance is being rolled out across the capital following a successful pilot in a south London borough.

Ask for Angela

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Available at participating venues throughout London, the ‘Ask for Angela’ initiative aims to reduce sexual violence and vulnerability by providing customers with a non-descript phrase they can use to gain assistance from staff members in order to be separated from the company of someone with whom they feel unsafe due to that person’s actions, words or behaviour.

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The initiative – originally launched by Lincolnshire County Council – has already proved successful following a Metropolitan Police pilot in Merton borough before Christmas, which has so far seen more than 50% of venues on the borough sign up and continues to grow.

By “asking for Angela”, an individual is alerting staff that they require help. They will be taken aside, or to a safer location, so they can speak in confidence to that staff member about what assistance they need.

Options available to staff include: offering to call a taxi for the individual; contacting their friends or family; or requesting that an individual causing the distress leaves the venue.

Officers from Met Licensing teams will be delivering the posters advertising the service to venues across the capital. They will be placed in the toilets of those establishments, so as to be discreet.

FULL CREDIT TO Metropolitan Police

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Frequently asked questions

What is Ask for Angela and how does it work?
Ask for Angela is a discreet safety initiative in participating pubs and clubs. If you feel vulnerable because of someone’s actions, words or behaviour, ask a staff member for Angela. They will take you aside or somewhere safer, discuss your needs confidentially and help you access appropriate support.
Where is Ask for Angela available?
Ask for Angela is available at participating venues throughout London. The campaign followed a successful Metropolitan Police pilot in Merton borough, where more than half of venues had signed up at the time described. Metropolitan Police licensing teams distribute campaign posters, which venues place discreetly in their toilets.
What happens if I ask venue staff for Angela?
When you ask for Angela, staff can take you to a safer place and speak with you in confidence. Depending on what you need, they may offer to call a taxi, contact your friends or family, or ask the person causing you distress to leave the venue.
Is We Love Dates an ID-verified dating site?
We Love Dates promotes safer, more genuine dating by manually checking every member against official government ID. This ID verification is designed to keep bots, fake profiles and catfishing out of the community. The site is for adults aged 18 and over who are looking for genuine connections and relationships.
How can I stay safe on a first date?
For a first in-person date, meet in a public place and tell someone where you are going. If you are at a participating London pub or club and feel unsafe because of your date’s actions, words or behaviour, discreetly ask a staff member for Angela to request help.

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